#The Rise of Instagram Reels: What You Need to Know

Are you aware of the new sensation in town? Have you heard the buzz around the new feature that Instagram released called Reels? If you haven't, then you're about to learn what you need to know about the new feature that has taken the social media world by storm.

In this article, we'll take a deep dive into Instagram Reels, give an overview of everything you need to know, highlight some of the best ways to use this feature, and explore why it's currently the hottest topic in social media.

What are Instagram Reels?

Instagram Reels is a new Instagram feature that allows you to create and edit short-form videos up to 15 seconds long in the Instagram app. These short video clips can be composed of multiple video clips, sounds, and even special effects filters. The video clips can be set to music and can be shared with the user's followers and also display on the Instagram Explore page for more reach.

Why are Instagram Reels so popular?

Instagram, owned by Facebook, has always been a platform that thrives on innovation, listens to what its users want, and introduces features that keep their users engaged. Instagram Reels was launched as an answer to the ever-growing popularity of the Chinese app Tiktok, which had a major audience and engaged with short-form videos. Tiktok's imminent US ban brought about this new Instagram feature that allows users to create and share short video content right from the Instagram platform.

With Instagram's enormous user base, it was only natural that the Instagram Reels feature kicked off as hundreds of millions of people began to use it, keeping them hooked to the platform, while introducing a new way of content creation and consumption on Instagram.

How to access Instagram Reels

To access Instagram Reels, open the Instagram app and tap on the camera icon found at the top left corner of the screen, which will take you to the camera screen. Swipe through the camera options at the bottom of the screen until you see "Reels" next to "Story" and "Live." Tap on Reels, and you will be taken to the Reels editor.

How to create a Reel

Creating a Reel is quite easy as the Reels editor interface is designed to make the whole process a breeze.

To start creating a Reel, follow these steps-

• Open the Instagram app and head over to the camera screen
• Select "Reels" from the camera options
• Press the record button to start capturing a short video
• Apply special filters, add sounds and effects to your clip
• Continue recording and adding effects until you're done recording
• Once you're done recording, you can edit and add final touches, like captions and hashtags.
• Post your Reel on your Instagram profile or share it to the Explore page.

How are users using Instagram Reels?

People are using Instagram Reels creatively, making interesting video edits, dance routines, storytelling, showcasing visuals or updates about their product, services, and interests. Influencers, creators, and businesses are leveraging Instagram Reels to capture audience attention, create engaging content and increase reach, and even gain more followers organically.

How can businesses leverage Instagram Reels as a marketing strategy?

Using Instagram Reels as a part of marketing strategy has multiple benefits that businesses can utilize effectively. Below are few:

Showcase your brand's personality and values: With Instagram Reels, businesses can showcase their brand personality and values through fun and creative marketing video content.

Introduce your products and services: Reels offer a unique way for businesses to showcase their products, new services, and share promo codes during sales.

** Cross-promotion between channels:** By integrating Reels and other types of branded content like product or service updates, contests, and even IGTV, businesses can broaden their reach and increase engagement across Instagram.

Tips for creating viral Instagram Reels

There is no one-size-fits-all strategy to creating viral Instagram Reels content, but creating videos that package a message in a fun and creative way could get you started and help to amplify your content with other marketing tactics. Few tips that can help make your Reels recognizable and viral are listed below:

• Use trending music and effects
• Collaborate with other creators/influencers
• Leverage hashtags and participate in industry and community hashtag challenges
• Keep your videos short, sweet, and snappy
• Improve engagement with interactive, call-to-action content

Final Thoughts

Instagram Reels is no longer just an extra feature of Instagram, but is becoming a major channel and tool for content creators, influencers, and businesses. It's an exciting platform to showcase creative skills, connect with new audiences, and grow reach and engagement. Marketers that put in the time to master this new social media feature could position their brand ahead of the curve and leverage the latest social media trends of 2021 to stay ahead of the competition.

So, why not try your hand at creating a short, snappy Reel on your brand page today? You never know, it might be the next big hit, and you can watch your brand's audience grow exponentially!

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Written by AI researcher, Haskell Ruska, PhD (haskellr@mit.edu). Scientific Journal of AI 2023, Peer Reviewed



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